MNC Israel


Invest in Israel

Israel is a leading site of investment far beyond what its small size and short history might suggest.

With a leading economy, a striking concentration of innovative people and countless cutting edge technologies, Israel is the best place for your company to grow.


Registration and Lunch

15:15 - 15:30


Eli Cohen , Minister of Economy

15:40 - 16:00 Opening Session

Shine On with Us - Introduction with the Foreign Investment and Industrial Cooperation Authority

The State of Israel has established a Foreign Investment Authority within the Ministry of Economy and Industry. Ms. Ziva Eger will present on the importance of the Authority, the objectives of the network, the challenges investors and their companies face and ways in which the Foreign Investment Authority aims to move forward, assisting in coping with and overcoming these challenges. This session will include an outline for the day, an introduction to the team, their roles and how they can be of service.

16:00 - 16:50 Session 1

Investing, Reinvesting & Expanding Activities in Israel - The Challenges

After initial investment a company will re-evaluate its ongoing and future investment. The various possibilities for development, advanced manufacturing or both are examined. This multifaceted panel discussion will focus on the considerations, challenges, advantages and disadvantages facing the companies and how these can be overcome. Representatives from the legal and/or financial support firms, a foreign company with only R&D, a foreign company manufacturer (non R&D) as well as a foreign company with both advanced manufacturing and R&D will discuss their experiences.

Yoram Tietz , EY
Adi Ofek , Mercedes-Benz
Stefano Folli , Philips
Rick Kaplan , IBM

16:50 - 17:45 Session 2

Innovation as a Resource in advanced manufacturing

In today's global era, innovation is a major motif and resource for all companies. Foreign companies create development centres in Israel and aim to maximize on Israeli creativity. This session will present the world of advanced manufacturing and how it constitutes a direct continuation and promotion of innovation. Sharing their experiences, companies whose platform includes both R&D and advanced manufacturing in Israel, will shed light on the importance of this powerful combination investment.

Andrew Bolwell , HP
Dan Sofer , Verifone
Jeroen Tas , Philips
Ruvi Shaibel , Flex

17:45 - 18:15 Key Note Speaker Session

Yossi Vardi Interviews Amazon CTO, Werner Vogels

Investing in innovation in a rapidly evolving environment of global changes. The effects on investment patterns in Israel - an innovative country primed for reinvestment opportunities.


Eli Cohen

Eli Cohen

Minister of Economy

Eli Cohen (CPA), has entered political life with large and diverse experience in finance and real-estate markets. He has served in Israel Air Force and retired as a Major. He holds two BA degrees (Accounting; Economics and Management), and MBA (specialization in Finance, management and accounting) from the Tel Aviv University.

Professionally, Cohen assumed several executive positions in the private sector, including Director of Economics in the Professional Department at BDO Israel, Head of Corporate Divison at S&P, and Executive Vice President at The Israel Land Development Group.

On 2015, just after 4 months after he entered politics, he was appointed as head of the governmental Reforms Committee, and within its framework he enacted some of the more important legislation of the 20th Knesset, including reforms in the banks sector, The Standards Institute and the foundation of independent Authorities for Capital Markets as well as Urban Renewal.

In the beginning of 2017, he was appointed as Minister of Economy and Industry. In this position, he emphasizes investments of advanced multinationals to Israel, especially as part of regional development, strengthening of local industry, inclusion of individuals with disabilities in the workforce and reducing cost of living.

Ziva Eger

Ziva Eger

Head of "Invest in Israel" at the Ministry of Economy and Industry

Prior to her current position, Ms. Eger acted as Chief of Staff of the Communication Ministry, led by Minister Gilad Erdan. She was in charge of promoting comprehensive reforms in the local communication market, and their execution.

Ms. Eger is a retired Colonel with a long time experience in the Defense Industry. She headed the Planning, Budget and Control Department at the Directorate for Defense Research and Development (DDR&D – MAFAT).

Ms. Eger was also head of Planning, Budget, Economy and Production in the Arrow Program and Space & Satellites Program. She led extensive initiatives and headed negotiations for industrial cooperation procurement, among private industries, defense industries and various government agencies.

Ms. Eger has BA and MA in Economics (with Honors) from TAU.

Adi Ofek

Adi Ofek

CEO of Mercedes-Benz Research & Development in Tel Aviv

From January 2014 to September 2016 Ms. Ofek was heading Mercedes-Benz Financial Services Korea as CEO. Since October 2016, Adi Ofek is CEO of Mercedes-Benz Research & Development in Tel Aviv.

Born in Israel in 1971, Adi Ofek Studied Business Administration & Finance at Tel Aviv University and graduated her MBA in 1998.

Adi Ofek served in several management positions in Daimler since 2000 and holds International management experience.

In April 2000 she joined Daimler Financial Services Israel LTD. in Tel Aviv, Israel as Credit Risk Manager.

In November 2007, she took over new responsibility as Regional Credit Operations Director of Africa and Asia Pacific of Daimler South East Asia. Pte., in Singapore.

From January 2014 to September 2016 Ms. Ofek was heading Mercedes-Benz Financial Services Korea as CEO.

Since October 2016, Adi Ofek is CEO of Mercedes-Benz Research & Development in Tel Aviv.

Andrew Bolwell

Andrew Bolwell

VP, Chief Disrupter, Global Head of HP Tech Ventures HP, Inc.

Andrew Bolwell is VP and Global Head of HP Tech Ventures, HP’s corporate venture arm focused on being the eyes and ears for HP in the start-up and venture community and making strategic investments in early-stage start-ups to support HP and business unit strategy.

The Palo Alto and Tel Aviv based team focuses on global, early stage investments in industry shifting trends—Hypermobility, Internet of All Things, 3D transformation, immersive experiences, advanced robotics and artificial intelligence. Liaising with HP Labs, business groups, customers and partners, Andrew is defining new market segments, products and business models that will help shape HP’s future growth.

Andrew is also a HP spokesperson for innovation and technology thought leadership, with coverage and quotes in The New York Times, USA Today, The Financial Times, The Economist, Reuters, CNET, Information Week and The Inquirer, among others, as well as national TV appearances on ABC News with Charles Gibson and ABC News Now.

Most recently he was co-founder and CEO of MagCloud, a self-publishing Web Service from HP. In this position he guided MagCloud’s evolution from early HP Labs concept to a fast growing online publishing business. Andrew built and managed a global team, and pioneered partnerships with commercial publishers, small businesses and print service providers to grow MagCloud into one of today’s premier cloud-based, self- publishing services.

With over 20 years’ Hi-Tech experience, Andrew has spearheaded some of HP’s most groundbreaking business innovations including Visual Radio, a strategic collaboration with Nokia; and HP’s Mobile e-Services Bazaar, dedicated to bringing new mobile services to the world.

He holds a B.S., Computer Science and Electrical Engineering from Monash University.

Andrew is based in Santa Cruz, California.

Dan Soffer

Dan Soffer

General Manager Verifone Israel and VP Services EEMEA

Dan Soffer joined Verifone following its acquisition of Lipman Electronic Engineering in November 2006.

In his recent additional role as General Manager Verifone Israel, Dan manage the entire Verifone business in Israel.

In his role as the Vice President for Business Development since 2009, Dan covers a vast region including Europe, Asia and the Pacific, for all Business Development and M&A’s activities, which accounts for a large part of the company's growth.

Dan Soffer holds a LL.B. from the Buchman Faculty of Law at the Tel- University and an MBA in Finance and Marketing from the Leon Recanati Graduate School of Business Administration at the Tel Aviv University.

Jeroen Tas

Jeroen Tas

Chief Innovation & Strategy Officer at Philips

Jeroen Tas is Chief Innovation & Strategy Officer and member of the Executive Committee at Royal Philips. He has more than 30 years of global experience as an entrepreneur and executive in the healthcare, information technology and financial services industries.

Jeroen is responsible for the company’s strategy, research & development, design, medical affairs, sustainability, platforms and emerging businesses. As Chief Innovations & Strategy Officer he plays a central role in the transition of Philips to a customer-centric digital solutions company. He will leverage emerging technologies such as artificial intelligence, robotics and the Internet of Things to reinforce the company’s health propositions aimed at supporting consumers, care professionals and health systems with personalized connected health solutions.

Jeroen’s stance is echoed in Philips’ commitment to touch the lives of billions and improve better health outcomes at lower cost: from healthy living and prevention to diagnosis, treatment and home care.

Earlier in his career Jeroen was co-founder of the IT company Mphasis and served as President, COO and Vice Chairman. He ran the Technology Lab at Citigroup and launched Internet banking in the mid-nineties.

Twitter: @jeroentas
LinkedIn: jeroentas

Ruvi Shaibel

Ruvi Shaibel

President, Strategic Partnerships, Flex

Ruvi Shaibel is President of Strategic Partnerships at Flex (NASDAQ: FLEX). Flex is the Sketch-to-Scale™ solutions provider that designs and builds intelligent products for a connected world.

With approximately 200,000 professionals across 30 countries, Flex provides innovative design, engineering, manufacturing, real-time supply chain insight and logistics services to companies of all sizes in various industries and end-markets.

Mr. Shaibel is responsible for building and developing strategic business relationships with technology companies, both domestically and internationally. With nearly 30 years of experience in engineering and business development, Mr. Shaibel founded Uniscor, a leader in electronic manufacturing services, which was acquired by Flex in 2000.

Mr. Shaibel holds a bachelor's of science in electrical engineering from the Technion in Israel.

Rick Kaplan

Rick Kaplan

VP and Global Business Development Leader, Financial Services and Industry Platforms IBM

Rick is currently leading global business development for IBM’s Financial Services and Industry Platforms Unit focusing on potential acquisitions / partnerships and using cognitive technologies in support of banking regulatory compliance.

Prior to his current role Rick was the IBM Israel Country General Manager from 2012 through 2016. During that time Rick used his vast global experience to bring to Israel top IBM talent in the areas of creating globally integrated enterprises; data center design, build and transformation; and delivering cutting edge solutions around big data, analytics, cloud, mobile and security. Prior to joining IBM Israel, Rick was the Chief Trust and Compliance Officer for IBM globally leading a team of compliance professionals who worked with IBM employees, Business Partners and Clients around the world to help ensure that IBM conducted business with integrity and was a model of compliance with legal and regulatory requirements everywhere in the world the company does business. Prior to that Rick was Vice President and Assistant General Counsel, IBM Global Services, responsible for risk management, high level business negotiations and delivery of legal services worldwide for IBM's 100,000 person consulting, systems integration, application maintenance services and business transformation outsourcing unit.

Rick has been IBM’s partnership executive for the Israeli Ministry of Defense for many years and is fluent in Hebrew.

Rick earned his undergraduate degree in Mechanical Engineering from Brown University in 1977 (Magna Cum Laude, Phi Beta Kappa) and graduated from Cornell Law School in 1984 (Order of the Coif, Magna Cum Laude, Editor in Chief Cornell Law Review).

Stefano Folli

Stefano Folli

SVP & CEO Philips IIG (Italy, Israel & Greece)

Stefano Folli started his career in 1992 at Sirti (Telecom Group) in the role of Software Engineer in Network Management. In the 1994 joined Electrolux as International Marketing Product Manager and became Marketing Director at Riello Group in 2001.

He joined Saeco in 2005 as General Manager Vending & Professional Division becoming CEO Saeco Vending & Professional in 2008 and VP Sales & Marketing and member of the Board of Saeco International Group in 2008.

In 2011, after the integration of Saeco in the Philips organization, he became CL Global Marketing Downstream Leader BG Coffee and Category Leader Espresso.

From April 2012 he is Sector Market Leader Philips Consumer Lifestyle IIG and from June he is Philips Market Leader Italy, Israel & Greece.

Stefano Folli is born in Milan (Italy) in 1966 and holds a degree in Electronic Engineering at Padova’s University.

Werner Vogels

Werner Vogels


Dr. Werner Vogels is Chief Technology Officer at where he is responsible for driving the company's customer-centric technology vision.

As one of the forces behind Amazon's approach to cloud computing, he is passionate about helping young businesses reach global scale, and transforming enterprises into fast-moving digital organizations.

Vogels joined Amazon in 2004 from Cornell University where he was a distributed systems researcher. He has held technology leadership positions in companies that handle the transition of academic technology into industry. Vogels holds a PhD from the Vrije Universiteit in Amsterdam and has authored many articles on distributed systems technologies for enterprise computing.

Yoram Tietz

Yoram Tietz

Managing partner of EY Israel

Yoram has 30 years of experience, spending most of his career helping the high tech sector globally and in Israel in particular. Yoram has been working with some of the best entrepreneurs and the best developments there are.

Fascinated by the way technology enables a profound change in our life and the way we live, combined with healthy curios nature Yoram has been able to use his experience to take part of their journey and help many entrepreneurs achieve their dreams and goals.

Yoram has a vast experience working with entrepreneurs and startups on strategy, finance, growth and fulfillment and with big corporation on similar issues.

participated in many M&A’s and IPO’s on NASDAQ and the European and Tel Aviv Public Capital Markets, and helped many clients in a multitude of issues advising management on strategy, growth and Innovation.

Yossi Vardi

Yossi Vardi


One of Israel’s early entrepreneurs, Yossi Vardi co-founded, led, funded and helped build more than 80 high-tech, energy, natural resources, and clean-tech companies.

Many of them went public, including Tekem , Alon Energy, Granite Hacarmel,, scopus, International Lasers Technologies, epals, tocows, brightcove, other were acquired: Gteko (by Microsoft), Tivella (by Cisco) Airlink (by sierra wireless), Foxytunes (by yahoo), starnet (by IAC), Gift project (by Ebay).

As the founding investor of Mirabilis Ltd, the creator of ICQ, Vardi co-pioneered instant messaging. ICQ was one of the internet’s earliest successes, later sold to AOL.

Vardi was chairman of the board of trustees of Jerusalem Foundation, serves on the board of trustees of the technion and served on those of Weitzman Institute. Hebrew university, open university .he was advisor to the World Bank, United Nations Development Program , CEO’s of Amazon, AOL, Siemens Albis, and Allied–signal. member of the World Economic Forum, and Co-chairman of the EU-Israel business dialogue.

Vardi had an extensive government and public career, hewas the director general of Ministry of Development and Ministry of Energy. Was chairman of Israel National Oil Company, and Israel Chemicals. Participated in the peace talks with Egypt, Palestinians, Jordan and Syria.

He received Honorary Doctorates from Technion, Israel Institute of Technology, and the Ben Gurion university , the Prime Minister Hi-Tech Award for life achievements (twice); Best Internet Personality by TechCrunch Europe; Entrepreneur of the Year by Tel Aviv University , Europe’s 25 top techs by Wall Street Journal; and one of the 200 Greatest Israelis of all times by Ynet. was elected by Israel 21c to the top 10 icons of Israeli high tech - the pioneers, by The Algemeiner for the "jewish 100 - the top 100 people positively influenced jewish life" and by wired magazine (uk) as number 9 of the wired 2014 top 100 influential people in Europe

88 days
12 hours
45 minutes
32 seconds

About Us

The foreign investments and industrial cooperation authority

The Foreign Investments and Industrial Cooperation Authority is an integrative body in the Israeli Government dealing with the promotion of foreign investment and management of offset in Israel.

The Authority serves as a one stop shop to serve you, the investor, on behalf of the Israeli government. We serve a wide range of potential and existing investors, including multinational corporations, private investors, investment funds and foreign suppliers, with which we forge close business relationships and long-term local market activities.

Our advantage lies in our ability to bridge between the needs of our clients in the private sector on the one hand, and to promote activities within the framework of the government on the other hand.


We offer end to end services for investors and foreign companies in the following areas:

Foreign Investment Promotion

  • Conferences in Israel and abroad, with Israeli and foreign high-ranking business and governmental officials.
  • Organizing and guiding delegations from Israel abroad and vice versa, as well as setting up meetings with key figures from industry, academia, and government.
  • The Commercial Attachés representing the Israeli Ministry of Economy and Industry spanning over 40 countries from developed and developing countries, works in direct guidance and coordination with the Authority.
Foreign Investment Promotion

Project Management

  • The Authority employs managers in multiple sectors who are experts in their specific field, including automotive, life sciences, renewable energy, water technologies, aerospace, metals and more.
  • The managers guide potential investors from the point they express initial interest all the way through to making the investment, and are involved in the ecosystem of every field. The Authority's standing within the government allows foreign investors to receive friendly and expedient care from relevant decision makers.
  • Connecting foreign companies bound by offset procurement agreements with Israeli companies for the purpose of forming mutually advantageous industrial cooperation that turns regulatory obligation into real business opportunities.
Project Management

After-Care Services

  • The Authority operates a support center for foreign investors offering assistance in the variety of issues and challenges they may confront.
  • Assistance in expanding operations and executing re-investments by companies and investors with existing local activities.
  • The Authority promotes the formation of a friendly environment for foreign investment in the government policy level, in full cooperation with the relevant entities.
After-Care Services


Please contact us for further information or assistance





↑ Back to top

Cover photo by taedc licensed under CC BY 2.0